Monthly Giving
Like all non-for profit organizations, St. Paul’s Hospital is looking for ways to improve the hospital in terms of the facilities and the equipment for the patients. They offer a few different types of donor programs and the one that they had wanted to focus more on was the monthly donor program. Although this was a school project, we had the opportunity to talk with the client and go through a meeting to get a better understanding of the perameters of the project and what they had wanted.
The main objective was to create branding for the program specifically to highlight the importance of monthly donations.
Shining Hearts refers to the donors who are the source of light by helping to provide the hospital and the patients with what they need to recieve the best care. The abstract heart represents that it takes more than one piece to complete the whole heart which in turn refers to how it requires more than one person to help in different ways. With the use of the heart in combination with the colours, it creates the feeling of warmth and preciousness.
I do not own any of the images or St. Paul's Hospital logo. If there are any concerns or issues with the images use, please let me know.
